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Earthsense Services

Earthsense is an applied target marketing company. Simply put, we believe in a kind of common sense approach that we refer to as having “earthsense”. The idea is to understand as much as you can about your customers and prospects – not just by demographics or lifestyles, but more holistically by looking at the environment they live in. Our mission is to provide the data you need to make informed decisions so that you can take action with confidence, impacting your bottom line – and the earth we share.

Earthsense combines a variety of marketing tools and disciplines to provide a unique view of consumers. We conduct primary market research and using proprietary data fusing and modeling techniques, we make the data actionable for our customers – facilitating the implementation of marketing programs.

Earthsense Insights

Earthsense Insights is a large, nationally syndicated annual survey of 30,000 consumers. A unique survey in both size and scope, it was fielded for the first time in August 2007 and we will be updating key questions several times throughout the year. Topics include over 70 product and services categories, voting behavior, political philosophy, behaviors and motivations for buying ecofriendly, corporate responsibility, demographic profiles and media/outdoor and web/social site habits. With an advanced analytical application at your fingertips marketers can probe the vast database to understand the relationship between how people think and act when it comes to purchasing or not purchasing ecofriendly versions of common products and services.

The Earthsense Insight survey is currently available exclusively through Telmar, the world-leading supplier of computer-based advertising media information services. Telmar clients include many of the world's leading advertising agencies, publishers, broadcasters and advertisers. The majority of the world's top agencies choose Telmar's information services for day-to-day media and marketing decision-making. Tools available include advanced crosstabbing, charting, clustering, CHAID analysis and media planning tools.

Great Green List.com

The world's largest directory of eco-friendly products, services, companies, trade shows, bloggers, and data sources. Exclusively edited by a dedicated team of web editors, this site is designed to get consumers the information they need quickly. Great Green List has over 4,000 links and is growing exponentially, daily.

Earthling Panel and Custom Research

The earthling panel will launch early in 2008 and will consists of over 3 million market research panelists scored with the proprietary Earthsense Earthling segments. Corporations of all sizes can take advantage of the panel to allow deeper exploration of eco-issues. And the results can be incorporated into market sizing, planning, concept testing, and more.