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You Had Me At Hello: Wooing and winning consumers on the first date. 
Good and Green 2008, The Green Marketing Conference
12.04.08
Chicago, IL - As "green" claims proliferate and new and better eco-friendly products arrive in the marketplace, retailers and manufacturers face several daunting challenges: consumer inattention, confusion and skepticism.  Messaging to consumers does not always fall on open or willing ears and winning customers is like the dating game, if you want long-term and loyalty and advocacy the challenge starts from day one of the relationship.  Earthsense's co-founders Wendy Cobrda and Amy Hebard will talk about how to get consumer attention, much less a date, you must be relevant as what makes one product category 'green' is not necessarily the same for others.
Read more > http://goodandgreen.biz/


The Perfect Consumer Storm: What do we know about the market today? 
Naturally Boulder Days 2008
10.30.08
Boulder, CO - In its fourth year, Naturally Boulder Days is fast becoming "the" educational, informational and inspirational event for companies both starting and expanding in the Natural and Organic $62 billion consumer market.  From small entrepreneurs to Fortune 500 companies, this conference provides a forum for the exchange of ideas, introducing innovations and keeping a pulse on the trends within the Natural and Organic space.  As a featured speaker, Earthsense shared how natural and organic have become product considerations within the broader consumer definition of "green".  Beyond the nature of the ingredients, consumers ever more expect products to be environmentally friendly throughout every stage of the product lifecycle, from production to disposal.
Read more > http://www.naturallyboulderproducts.com/days/index.php


Demand-Side Management: Opportunities In The Consumer DSM Market 
E Source Forum 2008
9.23.08
Denver, CO - Widely regarded as one of the premier meetings in the energy services industry, the E Source Forum brought together hundreds of senior managers from the utility industry who are responsible for defining how energy is delivered, purchased, and used.  Increasingly, utilities are challenged to reach out to the consumer market to engage and teach consumers ways to decrease their energy consumption.  Earthsense was a featured speaker at the symposium on targeting and segmentation, designed to show utilities ways to get the right message to the right consumers for their demand side management programs.
Read more > http://www.esource.com/node/23535


Getting Smart About Green Targeting 
Interview with David Widger for greenbiz.com
7.26.08
New York, NY - Marketing green can be a challenge for even the most seasoned professional.  There are many reasons for this of course: consumer beliefs are still evolving; demand is not well established; and even where it is, purchase behavior tends to be inconsistent (e.g., the same consumer buys the hybrid and the SUV). For green marketers to be successful, they must effectively and efficiently target their audience when and where consumers are most receptive to green messaging.  For marketers, this is no easy task.  While green content sites or periodicals may seem like a natural fit, advertisers must remember that consumers come in all shades of green.  As such, focused periodicals may only reach “deep greens” which today represent only a fraction of the total population.
Read more > http://www.greenbiz.com/column/2008/07/26/getting-smart-about-green-targeting

Targeting the Chameleon Consumer and What Do They Think Makes Green Products Green? 
Sustainable Brands Conference 2008
6.5.08
MONTEREY, CA - Is there one shade of green to define individual consumers and the products they each buy?  The presentation based on findings from the Eco-Insights survey shows how consumer decision making, and purchase motivators around environmentally friendly products and services varies dramatically by product category and consumer segment.  
Read more > http://www.sustainablebrands08.com/presentations

EarthsenseSurvey Shows Energy Prices, Environment Reflected In Candidate Choice
http://www.greenbiz.com/column/2008/07/26/getting-smart-about-green-targeting
Metro Green+Business
11.30.2007
SYRACUSE--Over 30,000 adults across the US were recently surveyed in the new Earthsense Eco-Insights Survey that profiles attitudes about global and national issues, candidates, green products, eco-friendly companies and purchase intent.

 
Not Just Red and Blue – or Purple, Green is the New Color for Election 2008
CSR Wire
11.27.2007
SYRACUSE, NY - November 27, 2007 - With everyone paying attention to environmental issues – even BP and WalMart are in the act – it's no surprise that people plan to take the planet into consideration when choosing their president.