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38% of Stop & Shop customers buy "green" versions of laundry detergent, with "impact on the environment" (37%) and "healthier for me" (36%) being the top motivations.

Eco Insights Database

Welcome to Eco-Insights, the most robust database of consumer attitudes and behaviors toward the Environment and Sustainability.  For the full breadth of knowledge available within the Eco-Insights database, clients can click HERE to access via the eTelmar portal.

Beyond attitudes and behaviors, Eco-Insighst also captures the definition of green by category in the consumer's own words.  The raw verbatim responses are available to clients along with a summary analysis where responses are categorized into the phases of a product's life cycle.  

See what is important to consumers in the Green Product Lifecycle (click here), and ensure your business is focused on the right priorities.