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Got Earthsense?Consistently across Grocery Chains, produce and light bulbs are the top two categories most purchased "green" by consumers. The order of the remaining categories varies based on geography, community influences and the retailer's "green" image, assortment and merchandising efforts. |
Eco-InsightsEco-Insights© is the largest U.S. syndicated database of consumer attitudes and behaviors toward the environment and sustainability. Core to the data is a survey, which is conducted semiannually providing the most robust (60,000 U.S. adults 18+), trended and timely knowledge of consumer’s motivations. Through a proprietary methodology, Exographic data is fused with the survey information to provide an added dimension of consumer influences. Exographic data reflects local community attributes that influence people’s decisions and behaviors, but may not necessarily represent the individual’s opinion. Examples of such attributes are weather, population density, housing affordability, cultural heritage, political affiliation and local recycling programs. The Eco-Insights data is also geo-coded, which combined with the magnitude of the sample size, allows the consumer insights to integrate with other databases and increase the effectiveness of tactics such as target marketing, resource deployment and customer management initiatives. Eco-Insights include:
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