Be A Consideration

From a feeling of social responsibility to the personal welfare for oneself and the family, the motivations for buying green range from self-interest to altruistic in nature. Nevertheless, regardless of motivation consumers do not always "walk the talk", and are at times selective in their actions. Confusion of how to enact on beliefs within a specific category, along with personal financial constraints and a lack of familiar brand offerings present themselves as the primary barriers to greater adoption. However, these barriers will continue to erode as competitively priced alternatives emerge, consumers become more educated and the viral influence from today’s social media continues to gain momentum.