Dimensions

Dimensions© is a proprietary segmentation system that leverages the granular levels of data within Eco-Insights© to reflect the eco-friendly intersection of what consumers think, and what they actually do. Beliefs of the environment along with the importance of each issue help us formulate the attitudes of individuals. Meanwhile, the behaviors considered include personal habits such as recycling and energy conservation, to specific category level specific eco-friendly purchase history.

Adding to the flexibility of the system, Dimensions can then be further customized to client specific requirements. The geographically coded profiles, also allow appending to any customer database that includes an address, making it powerfully actionable.

Dimensions provides in depth profiles of the Who behind Green.